You Need to Start Marketing Immediately, Even if Your Game’s Not Ready

Probably my second biggest regret in life is not starting an email list sooner.

I’ll talk more about that in another post, but here’s the one-sentence-reason why:

I would have a larger following right now.

I always thought it would be hard, and it was…the first time.

There wasn’t someone like me out there teaching gamedevs how to start an email list.

Even with my experience in digital marketing, email wasn’t something I was brave enough to touch.

But it turns out, email is the best way to reach and engage with your audience. Social media is not.

That’s why I’m here making these guides for you. That’s why I write these blog posts and email newsletters.

I want you to succeed faster and easier than I am. I want you to do better than I did.

Don’t worry; I’m not totally unselfish. I do benefit from doing this for you.

  1. I get to play the cool games you make during your successful gamedev career.
  2. I get some money whenever you purchase one of my recommended products or services.
  3. Most importantly, I can share with you the games I make and hopefully bring you happiness through them.

So, yeah, I stand to benefit from this, too. But I also really love sharing my knowledge. It’s much better shared with you than just guarded away in my skull.

Us gamedevs, we’re not competition. We’re in this together. We need to acknowledge that and stick together. Help each other.

Here’s some advice I wish I had received sooner:

Start marketing now.

  • Not when the game is done.
  • Not when the game is in beta.
  • Not when the game is in alpha.
  • Not when you have a prototype to show.
  • Not tomorrow.

Start now.

I’m going to give you a quick tip in this post and in the future, I’ll write many more in-depth posts about marketing gamedev.

For now, I’m going to give you one thing you can do to get started today. This is a small thing you can do right now, after you finish reading this post.

Get started with email marketing today.

You don’t even need a website to do this. I recommend you sign up for ConvertKit because it’s by far the best and most affordable, and I get a small commission from you signing up. Also, it’s what I use and have been using for a while. I wouldn’t recommend something just for the money…I only recommend products or services I use or have used and approve of.

You can also get MailChimp as a free alternative, but I’m willing to bet you’ll have more difficulty in the end. Remember: you get what you pay for.

Click here to sign up for ConvertKit.

Once you’re signed up for an email marketing service, go ask everyone you know who plays video games:

Hey, I’m making video games. Would you be interested in being notified of when I have news about them?

If they say no, thank them for their time and move on. If they say yes, respond with:

Thanks! I just need your email and I’ll send you some info as soon as it’s ready!

Then get their email and put it into ConvertKit (or MailChimp, or whatever you chose). Now, you’ve started an email list.

Go through Facebook, your phone, Instagram, and whatever else. Only ask people who would be interested…don’t bother people you know don’t care about video games.

Then, when you’re done, shoot them all a welcome email. Tell them a little about what you’re working on, and show off some things you’ve worked on in the past.

And don’t forget to email them regularly with updates on your projects! One fun thing to do that engages your audience and makes them more likely to play your games is to give some background info. It doesn’t have to be from the development or design side…it could be character back stories or information about a locale in your game.

If you’re interested in more information about email marketing, check out my Complete Beginner’s Guide to Email Marketing.

That’s just one small thing to get you started, but there’s so much more! Continue learning, for free, today. Sign up for the email list below and I will send you content every week to help you design, build, market, and sell your games.

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