Technology in service of human beings.
My wife and I have been talking about buying a family computer, which feels like a very 1998 problem to have in 2026. We have a few old MacBooks around the house, but they’re all Intel Macs. Some are old…
I started researching this because I wanted to answer a pretty simple question: Is Amazon evil? Not in the cartoon-villain sense. I wanted to know whether the company I use constantly is actually as bad as people say it is.…
Every once in a while someone asks why they can’t find me on Facebook, Instagram, or Twitter The short answer is simple: I’m happier without them. I’ve had accounts on all three. I’ve deleted them, come back, deleted them again, and…
AEO and LLMO are closely related, but they solve different problems. AEO focuses on helping content answer user questions clearly enough to get surfaced in answer engines, while LLMO focuses on making content easy for large language models to understand,…
GEO and LLMO are related, but they are not the same thing. GEO focuses on helping content show up in AI-generated answers and discovery systems, while LLMO focuses on making that content easier for large language models to parse, understand,…
Astroturfing is the deceptive practice of manufacturing the appearance of organic, grassroots support for an artist, brand, product, or idea using coordinated fake accounts, planted commentary, and staged social media activity. The term is a play on “grassroots” — because…
Employee Generated Content (EGC) is any content — written, visual, video, or audio — created and shared by a company’s employees that showcases their experiences, insights, perspectives, and the people behind a brand. Unlike traditional marketing content produced by corporate…
GEO and AEO are both ways to optimize your content for AI‑driven search, but they focus on different outcomes: AEO helps you become the direct answer, while GEO helps you get cited inside AI‑generated summaries and chats. TL;DR: GEO vs…
I’ve been thinking a lot about a conversation I had with one of my close friends recently. He’s got 2 kids now and he asked me if there was a way that his kids could learn computers and the internet…
Stop wasting time on generic marketing platitudes. If you’re in the music world…gear manufacturers, software developers, recording studios, artists, or labels…you need specialized copy that speaks your language. That’s where I come in. I’m Garrett Mickley, a copywriter who lives…