My latest struggle and what I learned from a recent conference. [2017-10-05]

I have the perfect client right now.


His project is interesting. He shows up to meetings on time. He sends me information I need when requested. He doesn’t complain. He didn’t even argue the price of the contract.


But I’m not having fun.


It’s not because of him or the project. It’s because I realized this week…
I’m tired of marketing.


I’ve been doing it for almost 10 years now. At this point, my processes are down. I repeat the processes and I know that traffic will grow and sales increase.


I’ve done before, and I can do it again and again.
When I get a client that challenges me, they’re only a challenge because they’re boring.


I swear, if I have to write copy for one more printer ink/toner I will go insane.


I don’t want to do it anymore. I don’t want to market other people.


I realized it at the seanwes conference last week in Austin, Texas. It was a blast. I reconnected with some old friends and made some new ones. I even found a secret bar with a secret code, a bar behind a bookshelf, and a bar made out of old shipping containers.


But those are stories for in person (buy me a beer and I’ll tell you all about them).


One night, the conference put on an amazing taco/fajita dinner for us. It was so good.


Right at the end of the night, I met this dude Tom Morkes.


He’s a brilliant guy and has worked with a lot of important people and companies. He told me my niche, local artists who want to take their art online, is broke. They don’t have enough money for me to consistently build a business out of it. I’ll end up working way more than I do now for the same amount of money, or less.


He was right.


He suggested I try something like dentists. They’ve got money and don’t know how to market their sites. Plus there are tons of them.


I got excited. He was right. I could charge them a lot more than I do artists.
By the next morning I was feeling pretty depressed. I didn’t want to market dentists. To be honest, I didn’t want to market artists. I don’t want to market anything but my own stuff…and even that I’d love to hire someone else to do for me.


I’m burnt out on marketing. It’s time for a career change.


I’m going to pursue something I’ve been interested in since middle school. In 8th grade, I “built” my first website on Geocities.


I’m declaring right now that at least until January 1st, 2020, I won’t focus on anything else other than learning web design and development.


At that point, I will decide if I want to stick with it or try something else. Until then, I will give it everything I’ve got for 2 years. Even if I decide I don’t like it and don’t want to pursue it, I’ll at least have the skills and knowledge and can apply them to something else.


What I need from you is accountability. I need you to not let me do anything else. Any time I mention doing something else like pursuing fiction writing or music full time, or going back to marketing for clients, I need you to tell me NO. This doesn’t count day job stuff…I need the day job while I focus my extra time on learning web design and development.


This week I’ll be finishing up with my current client and then letting him go. After that, I’ll be working on setting up a website where people can follow my journey learning. I’ll let you know as soon as it’s ready.


Until then, you won’t get any emails from this newsletter.


Looking forward,
Garrett Mickley

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