# Garrett Mickley > Copywriter & Generative Engine Optimizer ## Content - [Home](https://garrettmickley.com/index.html.md): Hello, my name is Garrett Mickley I WRITE COPY AND GEO FOR MUSIC GEAR BRANDS 01. Services View All Services Copywriting If your homepage,… - [Copywriting and GEO for music gear brands](https://garrettmickley.com/copywriting-and-geo-for-music-gear-brands.md): If you sell music gear, you need words that make your products easier to understand, harder to ignore, and more likely to sell. I… - [AEO and LLMO for Music Marketing](https://garrettmickley.com/aeo-and-llmo.md): AEO and LLMO are closely related, but they solve different problems. AEO focuses on helping content answer user questions clearly enough to get surfaced… - [GEO and LLMO for Music Marketing: Differences and Use Cases](https://garrettmickley.com/geo-and-llmo.md): GEO and LLMO are related, but they are not the same thing. GEO focuses on helping content show up in AI-generated answers and discovery… - [Sockpuppet Account Creation – My Process](https://garrettmickley.com/sockpuppet-account-creation.md): OSINT Investigator and privacy consultant Garrett Mickley shares his process for sockpuppet account creation. Click here to learn more. - [Astroturfing](https://garrettmickley.com/astroturfing.md): Astroturfing is the deceptive practice of manufacturing the appearance of organic, grassroots support for an artist, brand, product, or idea using coordinated fake accounts,… - [About Garrett Mickley](https://garrettmickley.com/about.md): I have long hair and a beard now, but this is me at seanwes Conference in Austin Texas, 2016. Hi, I’m Garrett Mickley. I… - [Employee Generated Content (EGC)](https://garrettmickley.com/employee-generated-content.md): Employee Generated Content (EGC) is any content — written, visual, video, or audio — created and shared by a company's employees that showcases their… - [AARRR Framework](https://garrettmickley.com/aarrr-framework.md): The AARRR Framework is a comprehensive growth methodology that helps businesses systematically measure and optimize five critical stages of the customer lifecycle: Acquisition, Activation,… - [What’s the Difference Between GEO and AEO?](https://garrettmickley.com/whats-the-difference-between-geo-and-aeo.md): GEO and AEO are both ways to optimize your content for AI‑driven search, but they focus on different outcomes: AEO helps you become the… - [LLMS.txt](https://garrettmickley.com/llms-txt.md): llms.txt is a proposed open standard for helping large language models (LLMs) better understand, navigate, and cite content from websites. Placed at the root… - [Copywriting Glossary](https://garrettmickley.com/glossary.md): A glossary of words common in copywriting, marketing, and business in general. - [Big Idea](https://garrettmickley.com/big-idea.md): Introduction The Big Idea is one of the most powerful and sought-after concepts in copywriting and direct-response marketing. It represents the single, compelling, unifying… - [Acquisition Cost](https://garrettmickley.com/acquisition-cost.md): Acquisition Cost, also known as Customer Acquisition Cost (CAC), is a fundamental metric that measures the total expense a business incurs to acquire a… - [TourManager App: The All-In-One Tour Planning & Execution Platform for Musicians](https://garrettmickley.com/tourmanager-app-the-all-in-one-tour-planning-execution-platform-for-musicians.md): You're booking a tour. You're drowning in spreadsheets. Emails from venues pile up. You're texting the drummer about show times. Someone's tracking payment info… - [SpecKeeper: The Post-Project Client Relationship Engine for Designers](https://garrettmickley.com/speckeeper-the-post-project-client-relationship-engine-for-designers.md): You finish a design project. The relationship ends. Six months later, a client wants a recommendation for a contractor. They don't call you. They… - [Resources](https://garrettmickley.com/resources.md): Welcome to my resources page! This is all the stuff I use. I can't recommend these websites and tools enough. I have personally used… - [Kids Deserve More Than Blocked Websites—They Need a Growth Platform](https://garrettmickley.com/kids-deserve-more-than-blocked-websites-they-need-a-growth-platform.md): I've been thinking a lot about a conversation I had with one of my close friends recently. He’s got 2 kids now and he… - [Everything I’ve Learned from Ben Settle](https://garrettmickley.com/ben-settle.md): 2025 UPDATE: I can no longer recommend his Email Players Newsletter. The quality of content has dropped significantly. At this point, you're basically paying… - [How to Make GarrettMickley.com Your Go-To Copywriting Resource for the Music Industry](https://garrettmickley.com/how-to-make-garrettmickley-com-your-go-to-copywriting-resource-for-the-music-industry.md): Stop wasting time on generic marketing platitudes. If you’re in the music world...gear manufacturers, software developers, recording studios, artists, or labels...you need specialized copy… - [Acquisition](https://garrettmickley.com/acquisition.md): “Acquisition” in copywriting and marketing refers to the strategic process of attracting and converting new prospects into users or customers. As the first “A”… - [Pirate Metrics](https://garrettmickley.com/pirate-metrics.md): Pirate Metrics, officially known as the AARRR Framework, is a comprehensive growth methodology that measures and optimizes five critical stages of the customer lifecycle:… - [Acknowledgement Email](https://garrettmickley.com/acknowledgement-email.md): An Acknowledgement Email is a concise, courteous message sent to confirm receipt of an incoming email or document. In professional and transactional contexts, it assures the… - [Above The Fold](https://garrettmickley.com/above-the-fold.md): "Above the Fold" is a fundamental term in copywriting and web design that refers to the portion of a webpage that is visible to… - [What Is Sonic Branding and Why Does It Matter?](https://garrettmickley.com/what-is-sonic-branding.md): Sonic branding uses audio to create and maintain brand identity, similar to a logo or slogan. - [Learning Web Design October-December 2024](https://garrettmickley.com/learning-web-design-october-december-2024.md): Learning new skills is important, and I love to do it, but I never really had a structure to it before. I've found some… - [“Error creating an account for this identity.” – Mastodon on Cloudron, Hosted by DigitalOcean](https://garrettmickley.com/error-creating-an-account-for-this-identity-mastodon-on-cloudron-hosted-by-digitalocean.md): In the process of switching everything I have over to semi-self-hosted via Cloudron on DigitalOcean, I ran into an issue after setting up Mastodon.… - [Work](https://garrettmickley.com/work.md): American Institute of Building Design (AIBD) Currently, I manage and develop the AIBD.org website, as well as handle about half the marketing. Technologies Used… - [How (and Why) to Switch from Twitter to Mastodon](https://garrettmickley.com/how-and-why-to-switch-from-twitter-to-mastodon.md): People are leaving Twitter and talking about Mastodon. Click here to read why and learn how to make the move yourself. - [My favorite website](https://garrettmickley.com/my-favorite-website.md): My favorite website is the Berkshire Hathaway website. It has nothing to do with the company itself. I invest in stocks because I feel… - [Testimonials](https://garrettmickley.com/testimonials.md) - [Killer Local Marketing Idea](https://garrettmickley.com/killer-local-marketing-idea.md): Especially for: Interior Designer, Real Estate, Home Designers, etc This is something every town needs, only takes a couple hours per week tops (could… - [Perspective In Architectural Photography](https://garrettmickley.com/perspective-in-architectural-photography.md): Although Jupiter is paradise (#ILiveWhereYouVacation), it can be homogenous. We don't have much of a diverse art culture. All of the music is either… - [If you were a soup, what soup would you be? (And other copywriting secrets)](https://garrettmickley.com/if-you-were-a-soup-what-soup-would-you-be-and-other-copywriting-secrets.md): Someone in a copywriting group I’m in got this question from a potential client: “If you were a soup, what soup would you be?”… - [Restaurant Marketing](https://garrettmickley.com/restaurant-marketing.md): If I were hired to advise a restaurant on what to do for marketing, this is what I would do. Click here to learn… - [How I Got Started in WordPress Development – My Journey and Lessons Learned](https://garrettmickley.com/how-i-got-started-in-wordpress-development-my-journey-and-lessons-learned.md): My dentist’s business doesn’t have a website. They may have some level of personal presence on social media. They may even talk about dentistry… - [Projects](https://garrettmickley.com/projects.md): I am a man of many projects. Approaching Utopia, LLC - Creative Commons, DRM Free, and Open Source multi-media publishing company. (Built on WordPress)… - [Copywriting vs. Copy Editing – What’s the Difference?](https://garrettmickley.com/copywriting-vs-copy-editing.md): So you want to be a writer, eh? But, before you can start cranking out those masterpiece novels or award-winning articles, you must understand… - [Areas](https://garrettmickley.com/areas.md): Here are all the things I talk about: - [Archive](https://garrettmickley.com/archive.md): Things I am no longer working on. OSINT Saves Lives - [Contact](https://garrettmickley.com/contact.md): If you'd like to subscribe to the RSS feed, it's here: https://garrettmickley.com/feed/ Here is everywhere you can find me on social media: Mastodon Dev.to… - [Privacy Policy](https://garrettmickley.com/privacy-policy.md): Who we are Our website address is: https://garrettmickley.com. What personal data we collect and why we collect it Comments When visitors leave comments on… - [Blog](https://garrettmickley.com/blog.md): Here in my blog I feel safest of all I can lock all my posts It's the only way to live In blogs Latest… - [An Introduction To Permacomputing](https://garrettmickley.com/introduction-to-permacomputing.md): You’ve probably heard of permaculture. Permanent + Agriculture = PermaCulture According to Bill Mollison, cofounder of the movement, "Permaculture is the conscious design and… - [Procrastinating, video upload speeds, and terribly monotonous tasks](https://garrettmickley.com/procrastinating-video-upload-speeds-and-terribly-monotonous-tasks.md): My “hierarchy of automation”: If you have to do something more than once, automate it. If you can’t automate it, delegate it. If you… - [I burnt dinner because I took off my watch](https://garrettmickley.com/i-burnt-dinner-because-i-took-off-my-watch.md): My wife-to-be had to step out for an errand while dinner was cooking. She already did all the hard work. Everything was cleaned, cut… - [Client Portal](https://garrettmickley.com/clients.md): [jetpackcrm_clientportal] - [Garrett’s “I Only Need One” Method to Making Big Bucks](https://garrettmickley.com/i-only-need-one.md): My dad goes to a lot of trade shows. One year he saw one booth that was a guy with a fold-out table. Nothing… - [I don’t feel good about what Marketing has become.](https://garrettmickley.com/no-more-icky-marketing.md): I've been thinking a lot about how I don't feel good about marketing anymore. I'm starting to find out that I'm not the only one. Nat… - [Hire](https://garrettmickley.com/hire.md): I'm really excited to learn about your project. First, I need you to invest a little bit of your time filling out this questionnaire.… - [How to generate a sustainable “rainy day fund”.](https://garrettmickley.com/how-to-generate-a-sustainable-rainy-day-fund.md): What happens when gamedev contract work dries up, or your car breaks down? Click here to learn how to build a rainy day fund… - [It’s probably worth getting a tax extension this year.](https://garrettmickley.com/its-probably-worth-getting-a-tax-extension-this-year.md): Hi, my name's Garrett and I suck at doing my taxes. That's why I always file for a tax extension! Most of the time,… - [How I easily keep track of accounting](https://garrettmickley.com/how-i-easily-keep-track-of-accounting.md): Hi, my name's Garrett. I run a solo gamedev business making browser based video games by myself. It's tough, especially when it comes to… - [Instagram OSINT Tips, Techniques, Tools](https://garrettmickley.com/instagram-osint-tips-techniques-tools.md): Need to do some Instagram OSINT? Finding people on Instagram can be difficult, or easy if you have the right tools and knowledge. Click… - [Google Dorking](https://garrettmickley.com/google-dorking.md): Also known as "Google Hacking", this is the practice of using Google operators (symbols and special keywords) to narrow down search results. For example,… - [The first thing everyone learns in JavaScript](https://garrettmickley.com/the-first-thing-everyone-learns-in-javascript.md): The first thing to learn in JavaScript is Hello World. Everyone always starts here. - [Next Level 7 Audio Course Notes](https://garrettmickley.com/next-level-7-audio-course-notes.md): Content marketing pioneer and serial entrepreneur Brian Clark gives us an inside look at how he’s building his next set of businesses. Click here… - [Overlap Review and Notes](https://garrettmickley.com/overlap-review-notes.md): Overlap by Sean McCabe Review 9/10 will read again. This book, plus Real Artists Don't Starve by Jeff Goins, are the two books I… - [Everything I’ve Learned from Eugene Schwartz](https://garrettmickley.com/eugene-schwartz.md): I've learned a lot from the famous Copywriter Eugene Schwartz. Studying the greats before you is a great way to learn. It's my favorite… - [30 Days to Better Writing Notes](https://garrettmickley.com/30-days-better-writing-notes.md): 30 Days to Better Writing is was a course by Sean McCabe of seanwes. Update 2022: Sean McCabe has taken the course down and… - [Conversion Class Micro Course Review and Notes](https://garrettmickley.com/conversion-class-micro-course-review-notes.md): Conversion Class Micro Course by VeryGoodCopy Review 10/10 will read over and over again. This micro-course is a fantastic primer for newcomers to copywriting,… - [Everything I’ve Learned From Cole Schafer](https://garrettmickley.com/cole-schafer.md): Cole Schafer is a copywriter who runs a company called Honey Copy. ...our weaknesses don't take away from our strengths, they inform them. - [Everything I’ve Learned from David Ogilvy](https://garrettmickley.com/david-ogilvy.md): David Ogilvy is one of the most famous ad and copywriters in history. I'm pretty sure the character Don Draper from Mad Men is… - [Everything I’ve Learned From Eddie Shleyner](https://garrettmickley.com/eddie-shleyner.md): Eddie Shleyner is the Lead Copywriter at G2.com & Founder of VeryGoodCopy.com. Notes from his micro-courses coming soon... How to grow your social media… - [Teachable’s Share What You Know Summit Notes \[2020\]](https://garrettmickley.com/teachable-share-what-you-know-summit-notes-2020.md): Unfortunately I forgot to go back and watch the rest of the Teachable Share What You Know Summit (2020) videos before they were removed,… - [88 Days to Any Goal by Dr. Rollan Roberts Summary](https://garrettmickley.com/88-days-to-any-goal-summary.md): Honestly, this book should have been a blog post, so here are my notes. The annual 88-Day Promise formula looks like this: First Quarter—88-Day… - [Consistency is the most important part of your career.](https://garrettmickley.com/consistency-is-the-key.md): People will forget about your writing and you unless you follow these consistency steps; click here to ensure you go down in history! - [How to Create Killer Copywriting Headlines](https://garrettmickley.com/how-to-create-killer-copywriting-headlines.md): Discover how to write headlines that grab attention and sell using these tips from a professional copywriter. - [22 Lessons from Darren Hardy](https://garrettmickley.com/22-lessons-from-darren-hardy.md): These came from a series of Darren Daily's originally posted January 2022. 1. Forget Normal There is no status quo or normal anymore. Having… - [The Compound Effect by Darren Hardy Summary, Review, and Notes](https://garrettmickley.com/the-compound-effect-by-darren-hardy-review-and-notes.md): 2022 update: I've changed some priorities so I need to re-assess my notes. The Compound Effect is one of the best books for turning… - [Everything I’ve Learned from Darren Hardy](https://garrettmickley.com/darren-hardy.md): On this page, I am keeping track of everything I've learned from Darren Hardy. Darren Hardy Book Notes The Compound Effect Notes Darren Hardy… - [Brand Unity Social Headers](https://garrettmickley.com/brand-unity-social-headers.md): When a potential customer/client checks out your social media, they will be turned off if there’s no brand unity. Make sure all of your… - [My Copywriting Process](https://garrettmickley.com/process.md): I'll write a much longer and in-depth copywriting process (maybe turn it into a book?) but I'm proud of what I've developed so here's… - [Contact](https://garrettmickley.com/contact-2.md): 110 Front St, Suite 300Jupiter, Florida 33477 I'm only available between 11 AM and 5 PM Eastern time, Monday, Tuesday, and Wednesday. Mornings, and… - [Services](https://garrettmickley.com/services.md): Pellentesque tincidunt tristique neque, eget venenatis enim gravida quis. Fusce at egestas libero. Cras convallis egestas ullamcorper suspens. - [About Us](https://garrettmickley.com/about-us.md): Pellentesque tincidunt tristique neque, eget venenatis enim gravida quis. Fusce at egestas libero. Cras convallis egestas ullamcorper suspens. - [Contact](https://garrettmickley.com/contact-us.md): Physical Address​ 304 North Cardinal St.Dorchester Center, MA 02124 Email Address info@company.comcontact@company.com Phone Numbers 1-555-123-45671-800-123-4567 Get in Touch Let’s talk about your project Pellentesque… - [Pricing](https://garrettmickley.com/pricing.md): Unlock the Power of Persuasive Copywriting and Skyrocket Your Sales Are you struggling to engage customers and communicate the value of your products or… - [Quisque Iddiam Velquam Elementum Pulvinar](https://garrettmickley.com/quisque-iddiam-velquam-elementum-pulvinar.md): Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Id volutpat lacus laoreet non.… - [Quam Vulputate Dignissim Suspendisse Intellus](https://garrettmickley.com/quam-vulputate-dignissim-suspendisse-intellus.md): Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Viverra nam libero justo laoreet… - [Proin Exipsum Facilisis Tincidunt Vulputate](https://garrettmickley.com/proin-ex-ipsum-facilisis-tincidunt-vulputate.md): Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Fames ac turpis egestas maecenas… - [Blog](https://garrettmickley.com/blog-2.md): Pellentesque tincidunt tristique neque, eget venenatis enim gravida quis. Fusce at egestas libero. Cras convallis egestas ullamcorper suspens. - [Real Artists Don’t Starve Review and Notes](https://garrettmickley.com/real-artists-dont-starve-review-notes.md): Real Artists Don't Starve by Jeff Goins Review 10/10 would read again. This book, plus Overlap by Sean McCabe, are the two books I… - [Seven Tips For Improving Your Employee Attraction And Retention Strategies](https://garrettmickley.com/seven-tips-for-improving-your-employee-attraction-and-retention-strategies.md): Hiring an in-house copywriter can be one of the best things you ever do for your business. The biggest problem companies face when hiring… - [48 Laws of Power Review, List, and Notes](https://garrettmickley.com/48-laws-of-power-review-list-notes.md): This post includes 48 Laws of Power Review, 48 Laws of Power List, and 48 Laws of Power Notes. The book is written by… - [The one thing that will save your gamedev career from certain failure.](https://garrettmickley.com/save-your-music-career.md): This is a long post, so here are some important sections you can skip to: Why you need to be making money now. Why… - [Writing Tips Only Confirmation](https://garrettmickley.com/writing-tips-only-confirmation.md): Thanks for signing up! You will ONLY receive writing tips and other content related to marketing and business of writing. - [Start Here](https://garrettmickley.com/get-started.md): The three (3) steps to becoming a successful musician online. Step 1: Get people to listen to your music. →Attract new listeners from Google.←… - [Testimonial Form](https://garrettmickley.com/testimonial-form.md): [ninja_form id=4] - [Personal Updates Only Confirmation](https://garrettmickley.com/personal-updates-only-confirmation.md): Thanks for signing up! You will ONLY receive content related to my writing and projects I am working on.