Seven Tips For Improving Your Employee Attraction And Retention Strategies

By Garrett Mickley •  Updated: 12/03/20 •  7 min read
Text on a dark grey overlay, says 7 TIPS to IMPROVE EMPLOYEE ATTRACTION and RETENTION

Hiring an in-house copywriter can be one of the best things you ever do for your business.

The biggest problem companies face when hiring an in-house copywriter is that they don’t stick around.

Then HR (or whoever) has to spend time away from doing their job so that they can find another copywriter to hire.

All the while projects aren’t being completed.

Or, you’re hiring a freelance copywriter in between, which is great but not as great as having someone in-house.

I had this guest post commissioned to help companies figure out how to improve the attraction and retention of good in-house copywriters.

These strategies will improve your ROI.

The post starts here…

Because of COVID-19 and the digital transition, organizations are facing a difficult situation.

The shortage of talent and the increasing demand for tech workers is making companies implement new strategies.

Organizations are battling each other to attract and retain top tech employees. Since the rules of the game have changed, becoming an attractive employer has become a challenge.

To stay relevant, you’ll need to embrace changes and adapt

Improving your strategies can be hard if you don’t know what to do.

For that reason, if you’re looking to catch top tech employees’ attention and remain competitive, these tips will help you achieve your goal.

They’ll provide you with everything you need to make workers feel engaged and improve your strategies.

Promote Teamwork

Promoting teamwork will help you to increase employees’ job satisfaction.

For tech workers, working in teams is an everyday duty.

They often have to work with other professionals during projects, and it allows them to learn.

When employees work in groups, they feel supported and learn new techniques to lead your company to success.

In that case, it’ll be beneficial not only to your employees but to your organization.

Also, when working in teams, employees feel more comfortable because they can build relationships with co-workers.

Keep in mind that your employees are not machines, and once in a while, they need to relax.

When workers enjoy their time at work, they won’t think about quitting, and you’ll increase your employee retention rate.

Make Your Company a Great Place to Grow and Learn

Nowadays, having growth opportunities and professional development is crucial for tech workers.

If you seek to attract and retain top tech talent, you must make your company the best place to grow and learn.

Provide on-site or online courses.

They are great to help workers develop their soft and hard skills.

Providing tuition reimbursement benefits is also an excellent way to keep your workers motivated.

For tech employees, updating and upgrading their skills is indispensable.

The tech market is a fast-growing industry, and if they can develop their skills, they won’t be left behind.

Let your workers enroll in coding schools like General Assembly or Flatiron.

They are among the best coding schools in the US and allows aspirants to learn in-demand programming skills.

On the other hand, you should encourage your employees to grow personally and professionally.

Let them get a promotion when they deserve it.

Not having growth opportunities is among the main reasons for leaving a job, and makes workers feel frustrated.

Just imagine keeping the same position for over ten years.

Without growing opportunities, workers will feel their lives are monotonous.

Let them grow and improve their well being.

It will make them feel engaged, and their performance will be higher

Build Relationships With Vocational Schools

Attracting and hiring fresh graduates will allow your company to innovate the market.

To stay in the competition, you’ll need young employees to let others identify what’s in-demand.

When you build relationships with vocational schools, reaching and hiring fresh graduates will be much easier.

Companies like Google, Microsoft, and Conde Nast are already using this strategy and are taking big steps toward success.

Don’t hesitate to try new things when it comes to attracting and keeping top tech talent.

Remember that they are indispensable for staying in the competition and will allow your organization to overcome future challenges.

Building relationships with vocational schools like Rithm School or Thinkful is an excellent choice because they enable students to learn from experience.

These students already have work experience before landing their first job.   

Use Digital Channels to Attract Potential Hirings

Digital platforms like LinkedIn and Upwork are helping hiring managers and employers find potential hirings with ease.

LinkedIn, for example, uses machine learning algorithms to help employers find qualified candidates in less time.

The algorithm provides suggestions based on their requirements and their networks.

Most tech workers are also using digital platforms to offer their services and look for a new job. 

Using Instagram to look for new employees is also a great option to attract qualified candidates.

Be more personal to make them feel comfortable but don’t forget to be professional.

If they don’t take you seriously, they won’t want to work for your company.

However, if you keep your professionalism, they will be eager to work with you.

Involve Your Tech Workers in the Hiring Process

To attract tech workers’ attention, you must give a good first impression.

Involving your tech team in the hiring process is an excellent way to make potential hirings feel comfortable and engaged.

For example, if you’re looking for a front end developer, allowing your web development team to do interviews is the right decision.

Your tech team knows what it takes to get the job done and will hire the candidate that best fits the company’s needs.

Sometimes, interviews don’t go as expected because aspirants may feel uncomfortable.

If you involve your tech team in the hiring process, the aspirants will speak tech and show their actual skills.

As a result, they won’t hesitate to join your team as they’ll be working with qualified like-minded people. 

Invest in Tech

Nothing motivates tech workers more than actual tech.

Investing in the latest tech devices and gadgets will help you improve your employee attraction strategies.

When tech workers can use and interact with the latest tech tools, they can provide better results.

They will also stay motivated by learning more and more to improve their techniques and current skills.

For example, investing in machine learning or artificial intelligence is a great way to attract data scientists and software engineers.

As they need to implement machine learning algorithms in their daily work, they will feel excited to work and stay in your company.

Increase Your Benefits

Salary is no longer enough to convince tech employees.

If you really want to make employees feel engaged, you must increase your benefits.

Otherwise, they may leave your team and look for a new job.

Companies like Samsung, Google, and Nintendo offer on-site perks like free food, gym classes, and spa sessions.

However, if you can’t afford it, you can still offer schedule flexibility and benefits like paid vacation leave and parental leave.

Companies continue to increase their benefits.

If you don’t take action right now, attracting and keeping qualified workers will become more and more challenging.


Following these tips is vital for attracting and keeping qualified workers in 2021.

These tips will allow you to remain in the competition and keep fighting in the war for talent.

Be always open to try new techniques and implement new practices.

Traditional strategies are not useful because employees’ demands are increasing day by day.

Embrace changes, and don’t hesitate to go the extra mile if necessary.

Garrett Mickley

I've been working in digital marketing for a decade and a half, and I'm ready for a career change. This blog is my journal.