Copywriter & Generative Engine Optimizer
Someone in a copywriting group I’m in got this question from a potential client: “If you were a soup, what soup would you be?” They thought it was a pretty strange question from a potential client, but it’s actually not.…
2025 UPDATE: I can no longer recommend his Email Players Newsletter. The quality of content has dropped significantly. At this point, you’re basically paying $100/mo to read a guy spew conspiracy theory bullshit. He leans on his business partner “ex-Navy…
Eddie Shleyner is the Lead Copywriter at G2.com & Founder of VeryGoodCopy.com. Notes from his micro-courses coming soon… How to grow your social media following over 10k in under a year: If you look at any email Eddie sends (usually…
David Ogilvy is one of the most famous ad and copywriters in history. I’m pretty sure the character Don Draper from Mad Men is based on him. “Big ideas come from the unconscious. This is true in art, in science…
Cole Schafer is a copywriter who runs a company called Honey Copy. …our weaknesses don’t take away from our strengths, they inform them.
Conversion Class Micro Course by VeryGoodCopy Review 10/10 will read over and over again. This micro-course is a fantastic primer for newcomers to copywriting, and full of great reminders for those who have been writing for years. Also, the idea…
I’ve learned a lot from the famous Copywriter Eugene Schwartz. Studying the greats before you is a great way to learn. It’s my favorite way to learn. Eugene Schwartz’s Headline Formula I saw this pointed out on Copy Skillz YouTube…