2025 UPDATE: I can no longer recommend his Email Players Newsletter. The quality of content has dropped significantly. At this point, you’re basically paying $100/mo to read a guy spew conspiracy theory bullshit. He leans on his business partner “ex-Navy nuclear engineer” who I’m sure is smart about nuclear engineering but…I mean there’s a reason you don’t hire a brain surgeon to do the electrical work on your house.
Ben Settle is a smart dude when it comes to both copywriting and business.
I absolutely trust his knowledge on both of those things (as opposed to his thoughts on health issues or public policy, neither of which I would recommend).
My notes are not going to do his knowledge justice so I highly recommend you sign up for his monthly Email Players Newsletter.
I also do not recommend his “Biz Haunts” social lair that is very little biz and very much haunts. It’s basically just a bunch of people complaining about “wokeness” (whatever that is). If you’re into that sort of thing, it’s definitely the place for you and you should check it out. But I’ve got enough negativity in my life and more than 9/10 posts are Ben et al. complaining about something.
This page contains all of my notes of everything I’ve learned from Ben Settle.
Ben Settle Book Notes
- The Email Players Skhēma Summary, Review, and Notes (Coming Soon)
Email Players Newsletter Notes
How to Create Your Own Marketing Universe (Issue #111 – October 20200
This issue is about world building, which is something I have been working on for a long time.
Ben Settle’s thoughts on how marketing is world building helped my perspective and gave me a lot of great ideas.
To Read: Rise of the Dungeon Master: Gary Gygax and the Creation of D&D (aff).
Marketing Universe Secret #1 – No More “Marketing” Campaigns
Stop thinking of everything as “marketing” and start thinking of it as “world building.”
Every project needs to be a part of building the/your world. If it isn’t, get rid of it.
You are not the marketer; you are the dungeon master.
Ben Settle Email Notes
Unorthodox email strategies that’ll put some hair on your chest (2022-01-26)
“All you need to make a bundle in business is an email and an offer.”