01.
Services
Copywriting
If your homepage, product pages, or launch copy sound vague, generic, or interchangeable, I help you turn them into messaging that makes the value clearer and the buying decision easier.
GEO
I help your site communicate more clearly for AI-driven discovery, generative search, and the next layer of how people find products online.
SEO
I bring a technical search background and a copywriter’s ear to help music gear brands improve discoverability, clarify their offer, and say what makes their products worth buying.
20 years
Working with small businesses
USA + Japan
Touring experience as a musician
4 WP Plugins
IB Tour Manager, IB Band Manager, IB Venue Manager, GEO Kit
2600
Published in Hacker Quarterly
02.
Projects
Homepage Copy
I write homepage copy that helps music gear brands sound credible fast and explain why their products matter.
Product Pages
I turn features, specs, and technical details into product-page copy musicians can actually connect with.
Launch Copy
I help new products launch with sharper messaging, stronger positioning, and clearer reasons to buy now.
SEO Content
I write search-aware content that helps music gear brands attract the right audience and support long-term discoverability.
Indie Backline
I am building Indie Backline, a growing WordPress plugin system for the music industry.
GEO Kit
I am building GEO Kit, a WordPress toolkit for Generative Engine Optimization, currently focused on LLMs.txt and companion markdown files.
03.
My Clients
I have spent 20 years working with small businesses across industries, from major electronic music festivals to aftermarket car customization to indie video games and plenty in between.
That range helps me understand different audiences fast, find the real selling angle, and write copy that supports both brand clarity and business goals. Today, I bring that experience into a focused offer for music gear brands.
04.
News
05.
Let’s talk about your music gear
If your site needs stronger copy, better GEO, or messaging that actually fits the way musicians think, I can help.
Send me the page, product, or problem you need solved, and I will help you turn it into clearer, more compelling messaging.
