People are going to forget about you. They’re going to forget about your music and you.
Pretty terrifying right? No one wants to hear that. Sorry for being so harsh, but you’re not doing anything to remind them who you are.
That’s why you need to be consistent. Consistency is the key to being successful in anything.
Let’s start at the top.
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You need to be consistently making music.
My friend Sean McCabe says “show up every day.” Every day you should do at least one thing that works towards your music career.
That doesn’t mean you have to release a song every day, or even record every day.
Just one thing is all it takes. Show up every day and do at least one thing that’s going to get you closer to completion.
- Make a few new drum samples.
- Work on mastering for a song.
- Create a new synth.
- Build some new loops for your library.
Just one thing.
One thing every day that’s going to get you closer to your goals.
He says that doing this for two years will get you where you want to be. That’s such a short period of time if you really think about it.
Plus, you’ll be getting better at your music each day as you work on it.
While you’re getting closer to completion, you’ll need to be working on marketing. Building your audience is what you should do, which is why the next three parts need to be consistent.
You need to be consistently sharing your music.
Show people what you’re working on. Show your works in progress.
It doesn’t have to be anything crazy or intense. Maybe it’s a short vid for instagram of a WIP you made this week.
Heck, even just share a teaser of album art.
There’s so much in the process of creating an album that can be shared, and it drums (pun!) up interest in your release.
Of course you can and should be sharing this stuff on your social media like Facebook, Twitter, etc, but you should also be sharing on your blog.
You need to be consistently posting on your blog.
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You need to be posting to your blog because it’s the one platform you control.
Remember MySpace? Who uses that anymore?
Don’t think it’s impossible that Twitter or Facebook could be next. I don’t even know anyone who really uses Tumblr anymore.
But your blog, your website, that is something you can control. It will exist as long as you want it to. I use A2 hosting and their quick and easy 1 click WordPress installer for this site and…well almost all of my sites.
There’s also a simple little thing you can do to keep people coming back to your blog for more. Aside from posting consistently, you need to be collecting emails from your visitors, and sending them a newsletter.
You need to be consistently sending out email newsletters.
My biggest regret is not starting collecting emails sooner.
I would have made way more sales on my previous albums by now had I started collecting emails from the very beginning.
It’s just the best marketing you can do on an album. Tell people about it.
Like I mentioned above, controlling your own platform is important. If Facebook disappears, or simply loses popularity, it will be very difficult to retain that audience and move them to whatever new platform you’re on.
I use ConvertKit because it’s easy and they have great functions for automation.
If you have your fan’s email, you’ll be able to take them wherever you go very easily.
Plus, people will see you all the time. You’ll be in their thoughts because you regularly send them valuable and interesting content.
That way, when you launch an album, they won’t see it as spam.
You ever sign up for an email list and forget about it? Then weeks or months later you get an email that’s like “Hey I just released my new EP!”
Of course I usually check it out but it’s just like “ugh who is this person and why are they trying to get money from me?”
You need to share at least once a week.
They won’t forget about you this way. We think in weekly cycles. That’s why most TV shows put out new episodes at least weekly (during their season).
Of course, you can share more than just once a week if you want, but don’t overwhelm yourself.
Trust me, people will start to notice.
I’ve been inconsistent in the past and people have commented on it. I was totally embarrassed.
Consistency is totally hard but there are lots of ways you can prepare, like setting up an editorial calendar or automating your social media posting with a tool like CoSchedule (that’s a referral link, btw. If you sign up, they cut me a discount on my subscription at no extra cost to you).
Make sure you’re signed up for my email list so that you can continue to learn more about growing your fanbase.