American Institute of Building Design (AIBD)
Currently, I manage and develop the AIBD.org website, as well as handle about half the marketing.
Technologies Used (affiliate links):
Focusing on quality over quantity, our primary marketing channel is email.
According to HubSpot, average email open rate is between 25% and 41%. For our industry (Architecture and Construction), the average open rate is 36.99%.
We send five (5) emails per week, Monday through Friday. We’ve built a community of professionals who look forward to our emails. They’re sure to send us a message asking “where’s yesterday’s email?” if they notice we didn’t send one out.