Glossary

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Acquisition Cost

Acquisition Cost, also known as Customer Acquisition Cost (CAC), is a fundamental metric that measures the total expense a business…

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AARRR Framework

The AARRR Framework is a comprehensive growth methodology that helps businesses systematically measure and optimize five critical stages of the…

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Pirate Metrics

Pirate Metrics, officially known as the AARRR Framework, is a comprehensive growth methodology that measures and optimizes five critical stages…

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Acquisition

“Acquisition” in copywriting and marketing refers to the strategic process of attracting and converting new prospects into users or customers.…

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Acknowledgement Email

An Acknowledgement Email is a concise, courteous message sent to confirm receipt of an incoming email or document. In professional and transactional…

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Above The Fold

“Above the Fold” is a fundamental term in copywriting and web design that refers to the portion of a webpage…

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What Is Sonic Branding and Why Does It Matter?

Sonic branding uses audio to create and maintain brand identity, similar to a logo or slogan.

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Google Dorking

Also known as “Google Hacking”, this is the practice of using Google operators (symbols and special keywords) to narrow down…