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- Music Industry News – September 2, 2025Tony Harlow to Leave Warner Music UK Tony Harlow is stepping down as head of Warner Music UK soon. He worked with many artists during his time. People at Warner say he was a good leader. Many are waiting to see who will take his place. This change may mean new ideas for the company….
- Music Industry News – August 30, 2025BeatBread CEO and Co-Founder Peter Sinclair Dies Aged 50 Music fintech company BeatBread has lost its CEO and co-founder Peter Sinclair, who passed away Saturday (August 23) surrounded by family in Los Angeles. Sinclair was instrumental in building BeatBread’s innovative artist funding platform that provided advances to independent musicians based on streaming data analytics.https://www.musicbusinessworldwide.com/beatbread-ceo-and-co-founder-peter-sinclair-dies-aged-50/ Independent…
- How to Make GarrettMickley.com Your Go-To Copywriting Resource for the Music IndustryStop wasting time on generic marketing platitudes. If you’re in the music world…gear manufacturers, software developers, recording studios, artists, or labels…you need specialized copy that speaks your language. That’s where I come in. I’m Garrett Mickley, a copywriter who lives and breathes music. From synth plugins to artist branding, I craft messaging that turns browsers…
- Music Industry News – August 29, 2025Italy’s Paid Streaming Subscriptions Jump 12.7% Year-Over-Year Italy’s music streaming market shows robust growth with paid subscriptions increasing 12.7% in the first half of 2025, driven by strong local content performance. Italian artists dominated the charts, accounting for 90% of the top 10 albums and singles during this period, demonstrating the power of localized content…
- Music Industry News – August 28, 2025TikTok Launches Marketing Campaign for Music Discovery TikTok has debuted “See Where Music Takes You,” its first large-scale marketing campaign dedicated to highlighting the platform’s role in music discovery. The campaign features Ravyn Lenae’s hit “Love Me Not” as an example of TikTok’s hitmaking power, showcasing how 84% of all songs that entered the Billboard…
- Acquisition CostAcquisition Cost, also known as Customer Acquisition Cost (CAC), is a fundamental metric that measures the total expense a business incurs to acquire a new customer. This critical business metric encompasses all sales and marketing expenses—including advertising costs, employee salaries, software tools, and professional services—required to convince a prospect to purchase a product or service….
- AARRR FrameworkThe AARRR Framework is a comprehensive growth methodology that helps businesses systematically measure and optimize five critical stages of the customer lifecycle: Acquisition, Activation, Retention, Referral, and Revenue. Also known as “Pirate Metrics” due to its pronunciation, the AARRR Framework provides a data-driven approach to sustainable business growth by focusing on what truly matters at…
- Pirate MetricsPirate Metrics, officially known as the AARRR Framework, is a comprehensive growth methodology that measures and optimizes five critical stages of the customer lifecycle: Acquisition, Activation, Retention, Referral, and Revenue. This framework gets its playful “pirate” nickname from the acronym AARRR, which sounds like a pirate’s exclamation, but don’t let the whimsical name fool you—it’s…
- Acquisition“Acquisition” in copywriting and marketing refers to the strategic process of attracting and converting new prospects into users or customers. As the first “A” in Pirate Metrics (AARRR Framework), acquisition sets the foundation for sustainable growth by filling the top of the funnel with qualified leads. Historical Origins The concept of acquisition evolved from early…
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