I’ve been thinking a lot about a conversation I had with one of my close friends recently.

He’s got 2 kids now and he asked me if there was a way that his kids could learn computers and the internet without there being any chance of seeing a dong.

Obviously there are apps for blocking websites and stuff but like, none of that is impervious and I got the impression that’s not what he’s looking for, anyway.

It got me thinking about stuff like…

  • What if there was a safe internet for kids?
  • How would that look?
  • How would that be moderated?

Our conversation concluded that it comes down to a series of necessities in moderation, which would require a significant amount of human work.

I don’t know if people would pay for that nor how would we really manage something like that.

I don’t have kids so I don’t know; maybe this already exists.

I’m picturing a microcosm of the internet.

A sandbox, totally isolated from the regular wild west of the web.

It’d have all the content, chat, and creativity, but every account would be tied to a parent or guardian.

Kids can have their own web pages, chats, etc.

My first thought goes to the kids with divergent…interests…or feelings or whatever. I don’t know how to word that but I hope you know what I mean.

I would definitely build it with a very clear warning to the kid-users that YOUR CHATS ARE SEEN BY YOUR PARENTS.

But I remember getting my first email address and my parents could read it.

I think that’s ok.

I remember sending emails to my cousin talking about BMX biking (what I was into) and Britney Spears (what he was into).

When I became a teen I went and got my own private email, AIM, etc, which then MOST DEFINITELY had some NOT GOOD stuff going on.

You remember Rotten dawt cawm and stuff. We saw some things, man. And some stuff. Wouldn’t recommend it.

And probably way too early.

That’s the kind of stuff my friend wants to avoid happening to his kids.

Anyway this is just some stuff I’ve been think about a lot.

But today, my thoughts on this are moving away from safety as the Primary Feature™ and on to A Full Education Path and Ecosystem for kids-to-adult learning computer stuff in a similar way that I did.

I was 11 the first time I got on the internet, and I was a little late but my parents didn’t have a lot of money so the only internet (and computer) was at my dad’s office.

This was 2001 (I still remember my first screen name) and I mostly missed out on like BBS’ and MUDs and stuff like that (until later).

But today I feel like it’s all so complicated now. Computers are overly complicated. The internet is overly complicated. Building software, games, and websites is overly complicated.

So what if there was a way where things unlocked as kids learned more?

This is all just spitballing; thinking out loud, but lets say we have an OS that starts with a pretty simple GUI when they turn on the computer with some kid-friendly math games and a simple drawing app where they can draw their own dongs or whatever.

Kid stuff.

But there’s also a terminal and maybe something like Scratch visual programming to start making stuff.

As they build in Scratch and learn to use the terminal, stuff that requires the ability to read and type, maybe an IDE unlocks where they can start learning Python and/or HTML.

Then when they “master” HTML (finish those modules) CSS is unlocked, then JS.

And then maybe there are progress reports for parents that suggest things.

The parents have to approve of certain unlocks.

Obviously these are all things that can be learned now elsewhere but this is together in one ecosystem that grows as the kid grows.

Kano was building something similar to what I’m picturing but not quite, and also, it seems to have died unfortunately.

I was one of the original Kickstarter founders for the first Kano and the Screen; maybe more I don’t remember.

The last few social media posts on their Facebook and Instagram show memes, some not kid-friendly.

I probably wouldn’t approach this with the hardware aspect like they did. Maybe the RaspberryPi but just use already existing RaspberryPi devices and sell them with the OS already installed.

I wouldn’t focus on the “building a computer” part until later, probably.

This would focus on an OS and an SBC they can plug in to their own monitor, mouse, keyboard.

And then as I have already explained, features activities would unlock as they use the device and learn things.

I don’t even know where I would begin to build something like this, but I feel like maybe I’m on to something.

But, there are so many projects in life. So many things I want to do. So many things I want to build.

2025.10.16 Update: Elevator Pitches

Working on various elevator pitches:

10-Second Version

“I’m building a safe learning computer for kids that gradually teaches them how to use technology responsibly. It’s like training wheels for the internet that come off as they get smarter.”

30-Second Version

“You know how kids are learning everything online now, but parents either block everything or let them run wild? I’m building something different. It’s like a practice internet on a little computer. Kids start with safe games and learning tools, and as they prove they’re ready, they unlock cooler stuff like coding, art tools, and eventually real internet access. Parents can see everything their kids are doing, and the kids know they’re being monitored, so they learn early that nothing online is ever truly private. It’s teaching them to be smart and safe online, not just blocking the scary stuff.”

Why This Matters:

“Right now, a 7-year-old gets an iPad and has access to the entire internet with all its dangers, OR parents lock everything down and kids never learn. There’s no middle ground. This gives kids a place to learn, make mistakes safely, and build real skills before they’re thrown into the real internet. Unlike an iPad, it’s also intentionally NOT portable.“

What Makes It Different:

“It’s completely open source and non-profit focused, so parents can see exactly what it does, teachers can modify it for their classrooms, and nobody’s tracking kids to sell their data. Plus, the whole thing teaches kids that privacy online isn’t automatic. You have to earn it and protect it.”

Stop wasting time on generic marketing platitudes.

If you’re in the music world…gear manufacturers, software developers, recording studios, artists, or labels…you need specialized copy that speaks your language.

That’s where I come in.

I’m Garrett Mickley, a copywriter who lives and breathes music.

From synth plugins to artist branding, I craft messaging that turns browsers into buyers, demos into downloads, and fans into superfans.

Here’s why you should make GarrettMickley.com your top Google result…and how to do it in minutes:

Why Generic Copywriting Falls Flat for Musicians and Gear Brands

Every day, gear makers and labels flood the market with bland product specs and hollow hype.

You deserve copy that:

  • Captures the sonic excitement of your gear.
  • Positions your software as the must-have tool for modern producers.
  • Elevates artist and label services with stories that resonate.

I’ve helped synth manufacturers launch award-winning plugin campaigns, guided indie labels through successful crowd-funding pre-orders, and written brand narratives that doubled tour ticket sales.

My secret?

Immersing myself in gear specs, DAW workflows, artist journeys, and industry lingo so I write with genuine authority.

Why My Music-Industry Copy Stands Out

  • Hands-On Gear Knowledge – I don’t just read spec sheets. I test gear in real sessions. When I describe a plugin’s character or a preamp’s warmth, you believe it because I’ve heard it.
  • Insider Artist & Label Perspective – I’ve worked alongside managers booking tours, coordinated digital distributors, and shaped press narratives that land on major blogs. I know the levers that drive visibility and revenue.
  • Metrics You Can Measure – My copy isn’t fluff. Clients see trial sign-ups surge, email open rates climb above 40%, and conversion rates skyrocket. Those are numbers you can bank on.
  • Emotion-Driven Storytelling – Gear and software are tools; passion is what connects. I blend technical detail with human stories. Your audience feels the excitement behind every feature.

Step-by-Step: Prioritize GarrettMickley.com in Your Google Results

1. Optimize Your Google Search Settings

  1. Sign in at google.com.
  2. Click your profile icon → “Manage your Google Account.”
  3. Under Data & Privacy, make sure Web & App Activity is ‘on.’
  4. Visit GarrettMickley.com regularly and engage with posts (Google notices).
  5. Bookmark key pages like my portfolio and blog posts.

2. Use Google News & Alerts

  1. You should be able to click here and it will automatically fill out the form. Then just hit save. If that doesn’t work, move on to step 2:
  2. Go to news.google.com and log in.
  3. In Settings → “Sources,” add GarrettMickley.com.

3. Leverage Chrome Engagement

  1. Add GarrettMickley.com to your most visited sites.
  2. Curate a bookmark folder for my best case studies and blog posts, like plugin launch breakdowns and label campaign highlights.
  3. Spend a few minutes each week on new content so Google sees consistent interest.

4. Share and Link Authentically

  1. Follow my social profiles on the Resources page.
  2. Share posts that genuinely help your network. Authentic signals boost search relevance.
  3. Link to my campaign case studies from your site or forum posts when they illustrate winning tactics.

What You Get When GarrettMickley.com Is Your Preferred Source

Deep Gear & Software Expertise

I demo pedals, test preamps, and speak fluent MIDI.

That technical fluency means my copy feels authoritative.

Your audience knows I’ve been there, tweaked that knob, and found the sweet spot.

Artist & Label Service Savvy

From PR outreach to distribution deals, I understand the challenges labels and managers face.

I write service pages and launch emails that highlight ROI, like faster playlist placements, stronger press coverage, and measurable streaming lifts.

Proven Campaign Results

I’ve scripted product launches that generated 300% plugin trial downloads, and email sequences that boosted masterclasses sold by 250%. Real metrics, real impact.

Authentic Storytelling

Whether it’s an up-and-coming indie artist or a legacy studio, I distill complex backstories into compelling copy that builds emotional connections and inspires action.

The Bottom Line

You could spend another hour sifting through generic marketing advice that doesn’t get the music industry.

Or you could spend ten minutes making GarrettMickley.com your preferred Google source and start seeing copywriting strategies that actually sell gear, software, and artist services.

No sleazy tricks.

No empty promises.

Just specialized expertise, real metrics, and copy that resonates with musicians, producers, and label execs.

Make the change now.

The right words at the right time can turn a casual visitor into a lifelong fan.

That’s the power of tailored music-industry copywriting.

In the process of switching everything I have over to semi-self-hosted via Cloudron on DigitalOcean, I ran into an issue after setting up Mastodon.

Cloudron says that we can log in to our Mastodon instance with Cloudron OpenID.

Screenshot of the Mastodon button in Cloudron, with a little tooltip that says "Log in with Cloudron OpenID".

When we click on that, it brings us to the normal Mastodon log in page, but with an extra option that says, “Or log in with CLOUDRON”.

The normal Mastodon log in page with an extra option as described.

That’s awesome! It makes logging in so much easier.

But then I got this error:

Mastodon error that says, "Error creating an account for this identity."

Since Mastodon on Cloudron has closed registrations by default, I can’t register a new account without turning open registrations on.

Which I don’t want.

It wouldn’t be an owner account, anyway.

But there’s gotta be a way to manually create a user, right?

Of course! The command line interface (CLI)!

The notes of the install in the Cloudron dashboard imply there’s one already made, but it doesn’t seem that way. When I run…

# /app/code/bin/tootctl accounts modify <username> --role Owner

…to make sure that my main account is, in fact, the owner, it says that the user doesn’t exist.

So, I’ll create one with this:

# /app/code/bin/tootctl accounts create <testusername> --email=<test@cloudron.io> --approve

And then run this again:

# /app/code/bin/tootctl accounts modify <username> --role Owner

All good, right?

Except I need to approve my account via email.

DigitalOcean has Port 25 closed by default, which is the port used for SMTP (email).

You can contact them and try to convince them to open it for you, but they recommend you don’t host your own email.

That’s totally fair; I don’t really want to host my own email.

I’d rather run it through ProtonMail.

I went to set that up, but DNS takes forever. I want my Mastodon and I want it now!

No problem. Mastodon’s CLI can do that, too.

# /app/code/bin/tootctl accounts modify <username> --confirm

I am now on Mastodon.

MARCH 2025 UPDATE:

Self hosting has become too expensive so I have shut my instance down. I will keep this post up for anyone who as the issue and needs a solution.

The blog header for "Perspective In Architectural Photography". It contains three photographs framed in orange. The First photograph is of the Rockefeller Center. The second photograph is of a fancy alley way in NYC. The third photograph is of the fireplace in The Campbell, a bar in Grand Central Station.
The blog header for "Perspective In Architectural Photography". It contains three photographs framed in orange. The First photograph is of the Rockefeller Center. The second photograph is of a fancy alley way in NYC. The third photograph is of the fireplace in The Campbell, a bar in Grand Central Station.

Although Jupiter is paradise (#ILiveWhereYouVacation), it can be homogenous.

We don’t have much of a diverse art culture.

  • All of the music is either Country or something like Rock-Reggae (not like The Police but like Sublime).
  • All of the buildings, houses or otherwise, pretty much all look the same.
  • All of the art looks like this:
AI generated "painting" of a beach with a big American flag.
AI generated "painting" of a beach with a big American flag.

Don’t get me wrong: I love both the beach and American Flags.

But living here for my entire life (5 generation South Floridian; my roots go deep), it gets old.

To give you an example of how much we see this stuff:

At our “Arti-Gras” festival of local artists, my wife and I decided to take a drink for every beach-with-a-flag painting we saw and, well, we had to get an Uber home.

We just have a lot of the same, all the time.

So when I decided to take up photography to add to my skills as a local marketer, I got bored really fast.

Naturally, as the son of a designer and an American Institute of Building Design (AIBD) employee, I gravitated towards architectural photography, especially taking photos of houses.

But as I said, they all pretty much look the same around here.

The beach looks the same every time I’m there. No need for more photos of that.

I was refreshed when I went to NYC to visit friends and finally had something different to photograph.

A new problem arose: These buildings are tall and they look very different in photos than when I’m standing there.

Why buildings “lean” in architectural photography

Turns out there’s this thing called “linear perspective” made up of a horizon line and a vanishing point.

Our eyes use this to perceive depth, which is as important to survival now when we’re driving a car as it was when cavemen needed to figure out how far away the mammoth is.

But cameras are made to keep lines straight in a way that allows us to see depth in a two dimensional image.

And that causes perspective convergence, sometimes called keystoning or the keystone effect.

The buildings look like they’re leaning.

Before someone replies with a “well actually…” — I am oversimplifying so that this blog post isn’t too long. If you’d like to learn more about the keystone effect, read this: https://pixelcraft.photo.blog/2020/07/14/why-do-buildings-lean-the-keystone-effect/

How I solved this problem

The easiest, and probably most professional way to solve this problem is to purchase a tilt-shift lens.

A good one of these tend to run around $3000 on average. The best ones cost $6000 or more.

I don’t have that kind of cash for learning a new skill, so I had to resort to software.

Lucky for me, Adobe Lightroom has a feature for this.

They even have an AI that does it for you but I don’t recommend it.

Here’s an example of what the AI does:

Original

A tall, under construction building in NYC.

AI “Straightened”

AI "straightened" tall, under construction building in NYC.

You can see on the whole left side it’s stretched.

And then on the top left and bottom right, corners are cut due to warping. Stylistically I suppose you could be okay with this but it bothers me. Maybe because I know it’s AI’s fault.

I decided I needed to manually learn how to do it.

Manually straightening “30 Rock”

This photo was taken from just above the ice skating rink at the Rockefeller Center.

I manually straightened this one (and color corrected) to show that improvements can be made without AI.

Original

Photograph of the Rockefeller Center taken from the ground, looking up.

AI “Straightened”

AI "straightened" Photograph of the Rockefeller Center taken from the ground, looking up.

Manually Straightened

Manually straightened Photograph of the Rockefeller Center taken from the ground, looking up.

It’s still not perfect, since the building is so tall and I’m still learning, but it is much better.

Perspective is also important in interior architectural photography

Perspective correction even helps when you’re sitting at the bar and don’t want to stand up to take photos:

Original

Photograph of the fireplace in the NYC bar The Campbell.
Photograph of the loft seating and ceiling in the NYC bar The Campbell.
Photograph of the board and batten ceiling in the NYC bar The Campbell.

Manually Straightened

Manually straightened Photograph of the fireplace in the NYC bar The Campbell.
Manually straightened Photograph of the loft seating and ceiling in the NYC bar The Campbell.
Manually straightened Photograph of the board and batten ceiling in the NYC bar The Campbell.

Those were all taken at The Campbell in Grand Central Station.

After learning all of this, I’m left wondering how many of the photographers the AIBD ARDA entrants (particularly the winners) are using tilt shift lenses, “correcting in post,” or not fixing perspective at all.

P.S. I’m also working on learning food photography:

Photograph of a big Bacon-Lettuce-Tomato-Avocado sandwich.
Photograph of a crock of chicken wings wit a raspberry sauce.

Learning new skills is important, and I love to do it, but I never really had a structure to it before.

I’ve found some information from Darren Hardy’s Darren Daily’s and I’m going to follow it, and of course blog the whole thing here.

Focusing on one thing per three months (quarter of a year) is doable for me considering I also have a full-time job.

My job does allow me quite a bit of learning time, as well as a budget for purchasing learning materials.

But, the things I want to learn don’t always align with the day job, and I don’t want to use day job time or money to learn things that won’t benefit them.

So, sometimes I will be able to work on them during the work week and other times they will have to be handled outside the hours of “9-5”.

The first part of this structure/framework is…

Darren’s 1-1-3-5-1-30-30-5 Plan

  • Define Number 1 Goal
  • Define Number 1 skill important to achieving Number 1 Goal
  • 1 Skill development plan per quarter
  • Identify the best 5 books on that skill
  • 3 audiobooks or podcasts
  • 1 comprehensive training program
  • 5 days a week, for 30 minutes, read the books (approximately 30 pages)
  • 5 days a week, for 30 minutes, listen to the audio (doing during NET time – no extra time)

Number One Goal

My number one goal for this quarter is to redesign and build a WordPress theme for AIBD.org, NCBDC.com, and ResidentialDesignAwards.com.

The theme needs to be lightweight and cohesive between all three sites, as they are owned by the same brand (AIBD).

Number One Skill

The number one skill is web design, and I can focus on that for one quarter.

Five Books

I’ve picked up a lot of books on this stuff over the years, mostly through Humble Bundle, so this should be easy.

I just need to dig through the 9001 files in my Humble Bundle Archive folder…

…Hmm yeah so there are a lot of books in here. I don’t know if it would disappoint Darren but I won’t be going through and looking up every single one of these to figure out which are the “best five”.

I’m just going to pick five I think look/sound good.

  1. Design for Hackers
  2. The Principles of Beautiful Web Design
  3. Type on Screen: A Critical Guide for Designers, Writers, Developers, and Students
  4. Above the Fold
  5. Don’t Make Me Think

Okay, I did a little research here. A very small amount.

Like I said, I have a lot of books. I’ll get to some of the others eventually. These are the necessary ones for now.

There’s also a sixth book I’m reading now, Real Artists Don’t Starve by Jeff Goins, which is part of re-launching my “No Alarms Club” podcast (more about that in the future).

Three Podcasts

Since web design is a visual art, it’s tough to find podcasts that talk about the design.

There are plenty of web design podcasts but they tend to talk about the business of design.

I settled on these three:

  1. Shop Talk
  2. HTML All The Things
  3. The Subscription Web Design Podcast

One Comprehensive Training Program

Conveniently, there was a Humble Bundle for “Comprehensive UX + Web Design Mastery” via Team Treehouse, so I grabbed that and it will be the course I work through.

I’ll also need to learn WP Theme development, but I have a Udemy course already for that. Plus, I’ll be using Blocs which does a lot of the heavy lifting for me.

Moving Forward

Next, I need to schedule out the hour per day I will spend learning.

Since this is day job related, I can spend time on the clock working on it.

Mornings are usually pretty slow mentally, so I figure that’s the best time for learning.

Then there’s what Darren refers to as your NET – No Extra Time. That’s stuff like washing dishes and other chores, or taking a shower. Perfect for podcasts.

My dentist’s business doesn’t have a website.

They may have some level of personal presence on social media. They may even talk about dentistry on their social media.

But they don’t have a website.

She told me they have enough business that they don’t need one.

That’s cool; word of mouth is the strongest form of advertising there is.

But what if you don’t have enough business that you don’t need a website?

You could sign up for a social media account, but then you’re beholden to their rules and their longevity.

Imagine if you had built your business site on MySpace, or LiveJournal, or even a Facebook page (Facebook pages get less and less views every year, unless you buy ads).

What if you say the wrong thing and they ban you?

What if you didn’t say the wrong thing but they ban you anyway?

They can do that, you know.

Or maybe they go out of business and disappear completely.

It’s happened.

That’s why I always push anyone who wants a presence on the internet to get their own domain name and start an email list.

And then build out their own website utilizing both.

It’s not as difficult nor expensive as one might think.

It’s my goal to make it easy and affordable for anyone, and I use WordPress as the platform to do that.

My Journey Into WordPress

When I told my wife I wanted to transition into WordPress hosting, management, and development full-time, she wasn’t impressed.

“Does anybody even still use WordPress,” she says to me.

This was just a few weeks ago.

According to WP Beginner’s 2024 market share analysis, WordPress still holds 65% of global Content Management System (CMS) market share.

And 38% of the top 10,000 websites are powered by WordPress, including a few names you might recognize such as Disney, Facebook, and Sony Playstation (coincidentally my preferred gaming platform).

Beyonce and Usain Bolt have been known to use WordPress (imagine Beyonce browsing the WordPress theme directory)!

BuiltWith.com reports (at the time of writing) 34,635,214 live websites are using WordPress, with 3,718,788 just in the USA.

Clearly, WordPress is not dead.

Even though Wix is spending a massive amount on advertising.

WordPress hardly needs it.

Mostly because WordPress is easy and affordable.

For example, Wix starts at $17 per month, and that’s with pretty limited features (“light” marketing suite, no analytics, no eCommerce).

I offer WordPress hosting starting at $10 per month, with full featured marketing, analytics, eCommerce, and other features.

It’s not that Wix is greedy or that I’m just altruistic and cutting profits for the sake of accessibility (although, I do that too).

It’s that Wix requires that kind of payment to run while WordPress does not.

My Beginnings

I started building websites when I was 13 (2001) using Lycos/Angelfire WYSIWYG builder, at 14 I discovered HTML and used that to build websites up until I was 19 (2007).

I loved (and still do) digging into the code and being able to type text that then immediately generates something visual I can share.

I also loved (and still do) writing, and now I had a way to share that more widely.

In high school I honed my HTML and CSS skills building custom LiveJournal and MySpace themes for myself and friends.

I wanted to go to Full Sail College and continue to study web design, but it was way too expensive.

So, I went to community college.

At 19, after a brief/failed stint in the USAF, I was introduced to WordPress.

I was working at a restaurant but in college for web design (I eventually got a degree in game design instead), but I got a side gig putting in data for a coupon website, which happened to be built on WordPress.

At 20, I got hired to work at an SEO company (now Analytic Call Tracking) full time, which used WordPress for all of their sites.

Through my 5+ years working with them, I installed, managed, and modified countless WordPress websites for them and their clients.

Learning And Growing

After Web 1 SEO, I got my degree in game design, but got a job working for a network of substance abuse rehabilitation centers.

Although I was hired as their Internet Marketing Director (which had all sorts of laws and rules to learn), I spent a lot of time managing their websites.

They were all built in WordPress.

When the rehab network sold, I was tasked with my first real WordPress challenge:

Moving sites from one host to the other.

Back then I was unable to find any reliable plugins to do it for me, so I had to do it manually.

It was tough!

Moving a WordPress still is, if you try to do it manually.

I eventually prevailed, but it took entire days and many headaches and calls to the hosting tech support to get it right.

My biggest lesson there was that sometimes there are things worth just hiring an expert to handle for you.

After that, I landed my current day job, Communications Director for the American Institute of Building Design (AIBD).

Working for a not-for-profit professional association has a whole new set of challenges.

As I was being hired, they were also switching to WordPress for their sites, so I was right at home.

My official job description was essentially marketing and public relations, but as time went on I found myself managing more and more aspects of the websites.

The COVID Pandemic happened, we all moved remote, and our dependence on Software as a Service (SaaS) increased.

We signed up for some cool software between 2020 and 2022 that solved a lot of our problems.

Honestly, we were thriving during that time.

But the problem with not having control over these things is that they can disappear.

It’s now 2024 and some got sold and their pricing increased. Some got sold and were swallowed and no longer exist.

I suggested we look for more self-hosted solutions.

We now run the majority of our organization through WordPress.

WordPress isn’t just a CMS anymore.

It’s now also our Association Management Software (AMS), too.

Our previous AMS, which was swallowed up, cost us over $300 per month.

The AMS they wanted us to switch to would cost over $1000 per month.

With Paid Memberships Pro, we are able to manage all of our members and certification for under $500 per year.

And personally, on this website, I run MailPoet which is an email service that runs through WordPress.

I was using ConvertKit (affiliate link) before, which is still the one we use at AIBD and I recommend to to anyone who doesn’t want to run their emails through WordPress.

My first freelance client project, recently, was a big failure, though.

She was the perfect client, but I dropped the ball and learned a hard lesson:

I am not a designer.

Hosting, managing, securing, and some development, I can do.

Design is not something I can do.

I can modify premade themes to do what my clients want, but trying to design something based on her specs was a mistake.

I got the site up and functional, but she ended up hiring another company to redesign her website after my failure.

Hard lesson, but she was very kind about it.

Looking Ahead

Now that I know what I can and can’t do, I’m confident in my abilities as a WordPress host, manager, and developer.

I love digging into the WordPress code (or plugin code) and adapting things to work the way I want them to.

My intentions are to move from my current day job into a full time freelance WordPress hosting, management, and development position.

I will continue to learn and grow in the field, adopting new technologies where I see fit, without compromising security and privacy.

Someone in a copywriting group I’m in got this question from a potential client:

“If you were a soup, what soup would you be?”

They thought it was a pretty strange question from a potential client, but it’s actually not.

You see, back in the 12th-17th centuries, alchemists had to hide their esoteric knowledge in secret code.

At first, it was because the knowledge was so powerful that they didn’t want too many people to use it.

Imagine if any old bloke could turn lead into gold. It would completely destabilize the economy.

That’s not good business for the alchemists, so they kept their secrets behind symbols and metaphors.

Copywriting is the same.

It’s powerful, and we can’t just let anyone learn it.

Just like the alchemists, most copywriters are charlatans.

They’re not turning lead into gold.

They arrive with lead and hidden gold, and use slight of hand to switch them out so you think they’ve transmuted.

The true copywriters know about soup.

The question “If you were a soup, what soup would you be” was devised by an elite and clandestine guild of copywriters known as the Ink Illuminati to do two things:

  1. Figure out who the real copywriters are (for they will have an answer)
  2. Figure out what type of copywriter they are (as the answer will reveal)

Different soups have different meanings, so your answer is important but it must be knowledgable of the secret code.

Tomato soup means something different than chicken noodle soup means something different than Italian wedding soup.

Only the initiated know what the correct answer for them is.

And if you try to pick one, they’ll know just by your writing if you know what you’re talking about or not.

If you know the secret code or not.

If you can turn lead into gold or you’re just attempting slight of hand.

For your information, I’m a beer cheese soup (made with PBR) and if you’re interested in learning more about copywriting (for your music, or software, or whatever it is you’re working on), hit me up.

You’ve probably heard of permaculture.

Permanent + Agriculture = PermaCulture

According to Bill Mollison, cofounder of the movement,

“Permaculture is the conscious design and maintenance of agriculturally productive ecosystems which have the diversity, stability, and resilience of natural ecosystems.”

Another thing Bill Mollison said,

“The only ethical decision is to take responsibility for our own existence and that of our children.”

In 1978, I don’t think he was considering the impact computers and the internet would have.

Or electronics in general.

According to a 2021 study by Lancaster University, Information and Communications Technology (ICT) makeup between 2.1% and 3.9% of global emissions.

Techoptimists say increasing efficiency of computers will improve this, but they have been historically wrong.

In is 2023 essay on Frugal Computing, Wim Vanderbauwhede writes:

“We can’t rely on next-generation hardware technologies to save energy: the production of this next generation of devices will create more emissions than any operational gains can offset.”

Permacomputing is one answer to this problem.

Just like permaculture is permanent + agriculture, permacomputing is permanent + computing.

It’s quickly becoming a “buzzword” around both sustainability and communities.

Even kids tech magazines are talking about it.

Let’s take a look at the permaculture ethics and principles:

Ethics:

  1. Care for Earth
  2. Care for People
  3. Reinvest Surplus

Principles:

  1. Observe and Interact with the land.
  2. Connect and integrate the pieces.
  3. Catch and store energy and materials.
  4. Each component performs multiple functions.
  5. Least change for the greatest effect.
  6. Use small-scale, intensive systems.

Permacomputing.net has a page for Principles, which integrates the Ethics as well:

  • Care for life
  • Care for the chips
  • Keep it small
  • Hope for the best, prepare for the worst
  • Keep it flexible
  • Build on solid ground
  • Amplify awareness
  • Expose everything
  • Respond to changes
  • Everything has a place

Last year I had already decided to stop buying new music equipment.

I’m either buying used, repairing/refurbishing broken, or building my own.

Moving forward I’m going to be thinking (and writing) a lot more about permacomputing and how we can all live that life, especially from a musician’s standpoint.

My favorite website is the Berkshire Hathaway website.

It has nothing to do with the company itself.

I invest in stocks because I feel like I have to if I want to retire.

I actually believe that shareholder value is a myth and that it’s actually bad for our economy.

The reason BerkshireHathaway.com is my favorite website is because it’s built in pure HTML.

It remains largely unchanged since 1997, which is the oldest Wayback Machine goes.

Seriously, go to https://berkshirehathaway.com/ and hit F12 on your keyboard (you might have to hold down the Fn key).

You’ll see your browsers inspector pop out.

You can see that https://berkshirehathaway.com/ doesn’t even have modern HTML 5.

It’s still built with tables.

A single Berkshire Hathaway stock (Class A) is worth half a million dollars.

Their entire stock portfolio is worth about $351 Billion.

That’s $351,000,000,000.

That’s enough money to buy everyone on the planet a hamburger.

Every day.

For a month.

But their website design hasn’t changed in almost 30 years.

Their website technology hasn’t changed in almost 30 years.

That’s awesome.

The site load speed is 116 ms with a page size of 198.1 kb.

For comparison, my website at the time of writing loads in 2.14 seconds with a page size of 2.8 mb.

And I’m not worth anywhere near $351 Billion.

The carbon footprint of BerkshireHathaway.com is rated A+, cleaner than 95% of websites, according to Website Carbon Calculator.

Again, for comparison, mine is a B, above 64% of websites.

This has inspired me to leave WordPress and build my website to be much lighter.

In 2025, GarrettMickley.com will join the SmolWeb.

If I can, I’ll have it running on a solar-powered server, too.

Until then follow my RSS feed or register for my email newsletter:

My “hierarchy of automation”:

  • If you have to do something more than once, automate it.
  • If you can’t automate it, delegate it.
  • If you can’t delegate it, make a checklist.

For my $dayJob, I’m moving our online courses from Teachable to Podia (ref), because the pricing and features are much better.

We have around 50 courses, some with several hours of video in them.

It’s a big move taking me two months to do.

  • I couldn’t automate it at my current level of knowledge.
  • I couldn’t delegate it because multi-factor authentication is required, and it costs money to give that access to another “seat.”
  • So, I made checklists and got to work.

But the task is so monotonous that I struggle a lot to get it done.

I set a hard deadline, told Dadboss it was time to launch it, and now I’m pulling an all-nighter to get it done.

Because I procrastinated way too long.

I got sidetracked working on things I’m more interested in.

More intellectually stimulating tasks.

Right now, as I type this, I’m waiting for videos to upload.

That’s the hardest part of this move.

Downloading and then re-uploading videos.

I’m at the mercy of the speeds my network and their servers will allow.

I’ve tried so many different ways to get organized.

So many apps.

As I wait for videos 3 and 5 of this course to upload, I’m reading about going back to basics:

Plain text everything.

  • Todo.txt looks promising.
  • Several friends have recommended Vim.
  • (None have recommended Emacs).

This guy also has some good ideas on using Github and plain text to manage pretty much everything:

I keep forgetting, I should be prioritizing time while something is uploading.

I just made a bunch of new tasks in Basecamp, the tool my $dayJob uses.

And while doing that, I should have had a video uploading.

This is another thing I need to think about more.

Using time wisely.

How do you get things done? 

What tools do you use for productivity? 

Any tips on managing time wisely?

Please let me know.

I want to kick ass in 2024 and beyond.