Copywriter & Generative Engine Optimizer
My dentist’s business doesn’t have a website. They may have some level of personal presence on social media. They may even talk about dentistry on their social media. But they don’t have a website. She told me they have enough…
Someone in a copywriting group I’m in got this question from a potential client: “If you were a soup, what soup would you be?” They thought it was a pretty strange question from a potential client, but it’s actually not.…
You’ve probably heard of permaculture. Permanent + Agriculture = PermaCulture According to Bill Mollison, cofounder of the movement, “Permaculture is the conscious design and maintenance of agriculturally productive ecosystems which have the diversity, stability, and resilience of natural ecosystems.” Another…
My favorite website is the Berkshire Hathaway website. It has nothing to do with the company itself. I invest in stocks because I feel like I have to if I want to retire. I actually believe that shareholder value is…
My “hierarchy of automation”: For my $dayJob, I’m moving our online courses from Teachable to Podia (ref), because the pricing and features are much better. We have around 50 courses, some with several hours of video in them. It’s a…
My wife-to-be had to step out for an errand while dinner was cooking. She already did all the hard work. Everything was cleaned, cut up, assembled, and put in the oven. She said, “All you have to do is take…
People are leaving Twitter and talking about Mastodon. Click here to read why and learn how to make the move yourself.
I’ve been thinking a lot about how I don’t feel good about marketing anymore. I’m starting to find out that I’m not the only one. Nat Eliason wrote about killing all of his lead magnets. There is not a single newsletter I was…
My dad goes to a lot of trade shows. One year he saw one booth that was a guy with a fold-out table. Nothing special. There was a sign that said “Consulting: $100,000”. My dad walked up and asked him,…