Copywriter & Generative Engine Optimizer
My dad goes to a lot of trade shows. One year he saw one booth that was a guy with a fold-out table. Nothing special. There was a sign that said “Consulting: $100,000”. My dad walked up and asked him,…
David Ogilvy is one of the most famous ad and copywriters in history. I’m pretty sure the character Don Draper from Mad Men is based on him. “Big ideas come from the unconscious. This is true in art, in science…
Cole Schafer is a copywriter who runs a company called Honey Copy. …our weaknesses don’t take away from our strengths, they inform them.
Conversion Class Micro Course by VeryGoodCopy Review 10/10 will read over and over again. This micro-course is a fantastic primer for newcomers to copywriting, and full of great reminders for those who have been writing for years. Also, the idea…
30 Days to Better Writing is was a course by Sean McCabe of seanwes. Update 2022: Sean McCabe has taken the course down and disappeared. I could not complete it in time to get a full set of notes. RIP.…
This post includes 48 Laws of Power Review, 48 Laws of Power List, and 48 Laws of Power Notes. The book is written by Robert Greene. I share my thoughts and how I'm applying to my life here:
I’ve learned a lot from the famous Copywriter Eugene Schwartz. Studying the greats before you is a great way to learn. It’s my favorite way to learn. Eugene Schwartz’s Headline Formula I saw this pointed out on Copy Skillz YouTube…
Real Artists Don’t Starve by Jeff Goins Review 10/10 would read again. This book, plus Overlap by Sean McCabe, are the two books I recommend anyone start with who are beginning to make path of their own. Although “artists” is…
Overlap by Sean McCabe Review 9/10 will read again. This book, plus Real Artists Don’t Starve by Jeff Goins, are the two books I recommend anyone start with who are beginning to make a path of their own. My only…
Content marketing pioneer and serial entrepreneur Brian Clark gives us an inside look at how he’s building his next set of businesses. Click here to read my notes from all 6 lessons of the Next Level 7 Audio Course.